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Geoff London & Associates
Consulting Actuaries

About Geoff London

Consulting actuary Geoff London

"It is unusual for an actuary to straddle both the product development and the marketing and selling disciplines, particularly for short term insurance – and even personal loans – as well as life insurance, but marketing and pioneering new products and new distribution methods are my passions."

I am an experienced marketing and product development actuary, with

• 43 years of experience developing life and short term insurance products and facilitating the successful marketing thereof (in South Africa and other countries)

• Including special expertise in developing unique products where the underlying statistics are minimal

• Unique experience in all distribution methods, including agents, brokers, direct, voluntary group, network agents, technology, etc.

• Expertise and a track record in optimizing direct marketing profit, in particular

• Proven ability to pioneer new concepts and provide strategic direction to start-up and established operations (insurance as well as other financial services, such as unsecured personal loans, etc.)



Actuary Geoff London work exerience 0
Actuary Geoff London work experience 1

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Reg. 2008/069110/23
VAT no. 4920 226 455

Financial Services Provider
No. 14246

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