|
| |
[ Home ] [ Products ] [ Services ] [ Contact Us ] [ About Us ] [ Humour Page ]
 |
Grew a highly profitable Direct Marketing Insurance
business (PA, funeral, hospital cash, life) at Direct Axis by applying practical
analysis, marketing, segmentation and a clear Testing Strategy to 20+ campaigns and more
than 100 sub-campaigns |
|
Developed Protea Assurance products and packages
for brokers and provided marketing support and direction (e.g. Goal Getter, FirstGuard,
Investan, etc.) that fueled its growth in market share and profitability – in
particular, developing the split funding concept |
|
Built a motor and home insurance telebroking operation at
Direct Axis that became Auto & General’s top broker supporter in the Western Cape
(Previously helped establish Protea Assurance’s short-lived telebroking operation and
helped optimise results for the outbound telebroking of motor insurance for two major
finance houses) |
|
Responsible for the Strategy and Evaluation of business
opportunities from the conception of Direct Axis (also provided strategic and visionary
input at previous insurers such as Protea, Colonial Mutual and National Mutual). |
|
Pioneered the establishment of Direct Axis’ unique
Unsecured Personal Loans business where the original models proved remarkably accurate |
|
Co-ordinated, summarised and interpreted the 98/99 LOA
Persistency Survey |
|
As part of its Voluntary Group marketing strategy,
re-positioned Colonial Mutual’s GrowPlan product for greater acceptability |
|
Pioneered National Mutual’s Guaranteed Fund
Retirement Annuity concept, "Fidelis" |
|
Evaluated Scoring and other segmentation techniques to
enhance the Persistency of insurance policies as well as sales response and risk |
|
Integrated Protea Assurance’ Corporate branding,
Advertising, Sponsorship, PR and Marketing activities, including the group’s
restructuring into separate companies |
|
Group scheme valuations for Old Mutual and
National Mutual clients |
|
| Remuneration
We are flexible regarding remuneration arrangements – for example, a project fee,
or some other fair arrangement can be negotiated beforehand. However, in most instances a
flat hourly rate is usually charged (with a lower rate applying to support activities).
There is no charge for the first hour which is spent on an initial consultation to scope
the work; thereafter the work is billable. Travel costs for the regular visits to
Johannesburg are borne by GL&A. If any special urgent visits are required, these will
be agreed beforehand.
Payment is required within 30 days of invoice. |
|
| |
|
